Learn all about what motivates people to make purchasing decisions and how marketers influence cultural change by creating value for specific customer segments through empathetic experiential market research, analytical skills, and creative focused storytelling. You’ll also dive into the exciting realm of branding and rebranding, where you’ll explore how companies shape their identities to reflect their commitment to the environment, society, and the marketplace while you expand your design skills in the process. This culminates with hands-on projects and real-world scenarios with community organizational challenges preparing you for a future where business meets sustainability.