Step into the future of marketing in this course blending creativity with sustainability. Learn sales and negotiation techniques from Dan Pink and Chris Voss, and master storytelling, branding with insights from Debbie Millman, market research, diffusion of innovation, and creative advertising guided by Jeff Goodby and Rich Silverstein. Explore circular marketing strategies inspired by the “Marketing Playbook for a Circular Economy,” creating campaigns that balance business goals with sustainability. Apply your skills through marketing projects for local companies, tackling real-world challenges. Emphasizing teamwork, this course equips you to lead innovative and impactful marketing initiatives.